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Privacy Policy


  1. Introduction


1.1       Purpose of this Policy.  This Privacy Policy (“Policy”) of Elite Outdoors LLC d/b/a The Outdoor Group Sales and Distribution and its affiliates (collectively, “our,” “us,” or “we”), applies to each one of our users, customers and visitors (“you” or “your”).  This Policy describes how we collect, use, and share your Personal Information (defined in Section 2.1).  This Policy also describes your options to control and set preferences for the collection, use and sharing of your Personal Information. 


1.2       Our Third Party Associates.  We rely on our relationships with various Associates (defined below) to conduct our business.  In this Policy, “Associates” will mean third parties with whom we conduct business for our business purposes, including:

            (a)        any affiliates that control us, that we control, or that are under common control with us, such as our parents, subsidiaries and sister entities; 

            (b)       any third parties to whom we provide products, services or data, such as collaborators, advertisers and marketing agencies; and

            (c)        service providers who provide or license products, services or data to us, such as customer support providers, credit card and payment processors, order fulfillment providers, market and data analyzers, product developers, real estate owners and managers, event managers, publishers, website hosts, providers of communication systems (such as phone, text and email systems), providers of information technology systems (such as databases and data servers), online platform providers, information technology consultants, business advisors, auditors, accountants and attorneys. 


1.3       Our Marketing Channels.  We may use one or more Marketing Channels (defined below) to collect your Personal Information.  In this Policy, “Marketing Channels” will mean the resources used by us or our Associates to receive or collect information, including the following resources:

            (a) and the websites listed at that website, which include the website displaying this Policy to you;  

            (b)       any other websites, ecommerce stores, servers, online portals, web portals, mobile applications and electronic user interfaces;

            (c)        social media pages, email messages, text messages and direct messages;

            (d)       phones, computers, web cameras and other communication devices operable to receive your written, text, oral, telephonic and video communications;

            (e)        real time communications with our representatives, including interviews, discussions, conversations and conferences via in-person interaction or video, phone or other means;

            (f)        any brick-and-mortar facilities (such as stores, offices, trade show buildings and convention centers) as well as any cameras, beacons, sensors and other tracking equipment located at such facilities;

            (g)       any means for personal interaction or observation, such as the collection of survey results from you when you are located at such facilities; and

            (h)       surveys, forms and other materials used to document your answers, feedback or behavior at such facilities.  


1.4       Mobile App Privacy.  This Policy applies to Personal Information we receive through all of our various Marketing Channels.  If we receive Personal Information through a mobile app that we own or operate, the related app license agreement or end user license agreement may provide information about how the app collects and uses such Personal Information.  If the app collects and sends Personal Information to others, such agreement may describe that process as well.  Therefore, to fully understand the privacy of any Personal Information collected by any of our mobile apps, please review the applicable license agreement as well as this Policy.  Any such app license agreements may be displayed at our websites or at the mobile app marketplace where any such app is available for downloading. 


1.5       Set of Online Documents.  This Policy relates to our set of online documents, including our Terms of Use, California Privacy Notice and Cookie Policy.  Our Terms of Use include and incorporate this Policy.  This Policy includes and incorporates both our California Privacy Notice and our Cookie Policy. 


1.6       Non-Limiting Words.  In this Policy, we use the words “including,” “includes,” and “such as” in a non-limiting fashion. 


  1. Meaning of Personal Information


2.1       Personal Information.  Consistent with the California Consumer Privacy Act, as amended from time to time, in this Policy, “Personal Information” will mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. 


2.2       Deidentified Information and Aggregate Consumer Information.  Deidentified Information (defined below) and Aggregate Consumer Information (defined below) are not Personal Information.  We may create Deidentified Information and Aggregate Consumer Information by removing identifiers from your Personal Information and satisfying the other requirements of applicable law.  For example, if your username were janedoe99, we may collect the following information: janedoe99 clicked a particular bicycle advertisement three times while located in New York City on April 23rd of a particular year.  We may remove “janedoe99” and satisfy the other requirements of applicable law in order to create Deidentified Information or Aggregate Consumer Information. 


2.3       In this Policy, “Deidentified Information” will mean information that cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, directly or indirectly, to you, provided that the user of the deidentified information:

            (a)        has implemented technical safeguards that prohibit reidentification of you;

            (b)       has implemented business processes that specifically prohibit reidentification of the information;

            (c)        has implemented business processes to prevent inadvertent release of deidentified information; and

            (d)       makes no attempt to reidentify the information.


2.4       In this Policy, “Aggregate Consumer Information” will mean information that relates to a group or category of consumers, from which individual consumer identities have been removed, that is not linked or reasonably linkable to any consumer or household, including via a device.


  1. No Sale of Your Personal Information


3.1       We do not, and will not, sell any of your Personal Information. 


3.2       When companies perform market research for their products and services, they often rely on data that describes the shopping and buying activities of a consumer population.  In exchange for supplying Deidentified Information or Aggregate Consumer Information to these types of companies and other third parties, we may receive payments or other monetary or valuable consideration. 


  1. How We Collect Your Personal Information


We may collect your Personal Information in a variety of ways, such as by:


  • automatically pulling data from your browser or device, such as your computer or smartphone, by embedding computer code or data files to track your activity or geolocation, by other tracking means or by the methods described in our Cookie Policy;
  • receiving information you have provided to us via phone, text, email, electronic message, online form submission or other communications;
  • receiving information from our Associates who have shared with us, the information you have made publicly available, such as photos, videos and content you have posted on publicly-available social media platforms;
  • communicating with you in-person; and
  • photographing or video recording you when you visit any brick-and-mortar facilities of our Marketing Channels.


  1. The Categories of Your Personal Information We May Collect


The following is a list of the categories of your personal information that we may collect for our business purposes, which may vary depending on the nature of your interactions with us and may not include all of the examples listed below:


  • Identifiers (such as your name, unique personal identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, state identification card number, passport number, signature, physical characteristics or description, address, telephone number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, and any other of your financial information, medical information, or health insurance information);
  • Characteristics of Protected Classes (such as your race, color, national origin, religion, gender (including pregnancy), disability, age and citizenship status);
  • Commercial Information (such as your records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies);
  • Biometric Information (such as photos, videos and images of you, including your face, eyes, fingerprints and voice);
  • Network Activity and Device Information (such as your device, browser, internet or other electronic network activity information, including browsing history, search history, information regarding your interaction with an internet website, application, or advertisement, network routing information (where you came from), date/time stamps, clickstream information (when a webpage was visited and how much time was spent on the webpage), device information, browser type, Internet Protocol (IP) address (which may identify your general geographic location), referring/exit webpages, and number of visitors, views, and interactions);
  • Geolocation Data (such as general geographic location and your Internet Protocol (IP) address, which may identify your general geographic location);
  • Audio and Visual Information (such as your audio, electronic, visual, thermal, olfactory, or similar information, including voices, sounds, photos and videos of you);
  • Professional Information (such as professional or employment-related information); and
  • Inferred Profile information (such as inferences drawn from any of the information described in this list to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes).


  1. The Categories of the Sources of Your Personal Information


We may obtain your personal information from the following categories of sources:


  • You: We may collect the content, communications and personal information you send or provide when you use our products, services or Platform.
  • Your Devices: We may pull your personal information from your devices and browsers through tracking methods and by placing cookies as described in Section 9.
  • Other People: We may receive your personal information from people who use our products or services, such as when people share or comment on a photo or video of you, send a message to you, or upload, sync, or import your contact information.
  • Service Providers: We may receive your personal information from our service providers. Our service providers may collect your personal information from you or your devices in accordance with their privacy policies and the CCPA.  For example, our service providers may use Internet-based software that connects or links to our products, services or Platform.  This may enable our service providers to collect your personal information.


  1. Our Purposes for Using Your Personal Information


7.1       We may collect, use, keep and share your Personal Information if doing so is necessary for us or our Associates to conduct any of the following activities (“Necessary Purposes”):


  • Your Transaction: This includes completing the transaction for which your Personal Information was collected, provide a good or service that is requested by you or is reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you.
  • Security: This includes detecting security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity.
  • Repairs: This includes debugging to identify and repair errors that impair existing intended functionality.
  • Free Speech: This includes exercising free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law.
  • California Electronic Communications Privacy Act: This includes complying with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code, or comply with a similar law of another State.
  • Research In The Public Interest: This includes engaging in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of your Personal Information is likely to render impossible or seriously impair the achievement of such research, if you have provided informed consent.
  • Internal Uses as You Expect: This includes enabling solely internal uses that are reasonably aligned with your expectations based on your relationship with us.
  • Complying with Law: This includes complying with a legal obligation.
  • Internal Uses in Context: This includes otherwise using your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the Personal Information.


7.2       We may use, keep and share your Personal Information for the following additional purposes:


  • Marketing Activities: This includes planning and performing the marketing activities for our products, services and Marketing Channels.
  • Product/Service Improvement: This includes evaluating, improving, researching and developing our products, services and Marketing Channels.
  • Personalizing: This includes personalizing our products, services and Marketing Channels for you, such as by displaying advertisements that align with your unique interests.
  • Notifying You (until you opt-out): This includes notifying you about new releases, alerts, updates, prices, terms, offers, or developments regarding our products or services.
  • Your Testimonials (with your consent): This includes posting testimonials in our Marketing Channels if you have given us consent for the testimonials.
  • Tell a Friend (with your approval): This includes contacting your friend for any referral or “tell a friend” feature that you have approved.
  • Safety: This includes protecting, as we determine necessary or appropriate, the health, safety, security or privacy of our employees, agents, visitors and Marketing Channels.
  • Corporate Transactions: This includes transferring or supplying a copy of your Personal Information to a third party that acquires any portion of our business, assets, stock or equity in connection with a reorganization, merger, sale, joint venture, contractual assignment, transfer or other transaction, including any bankruptcy or similar proceeding.
  • Complying with Authorities: This includes acting, as we determine appropriate, to: (a) comply with applicable laws, including laws outside your country of residence; and (b) respond to requests from law enforcement authorities and public and government authorities, including those authorities outside your country of residence.
  • Enforcing Our Rights: This includes enforcing our rights under the Terms of Use and agreements with you, including pursuing available remedies and limiting the damages that we may sustain.
  • Other Business Purposes: This includes our other business purposes.


  1. The Categories of Third Parties Who May Receive Your Personal Information


8.1       We may disclose your Personal Information to the following categories of third parties: 


  • Connected People and Businesses: This includes people and businesses that own or operate apps, websites, products and services that are connected to our products, services or Marketing Channels.
  • Associates: This includes our Associates involved with our business purposes.
  • Law Enforcement Agencies: This includes law enforcement agencies concerning activity that that we reasonably, and in good faith, believe may violate federal, state, or local law.
  • Others Permitted by Applicable Law: This includes other third parties permitted to receive your Personal Information in accordance with the applicable laws.


8.2       Based on your voluntary conduct, third parties may receive your Personal Information, such as:

  • people and businesses to whom you share your Personal Information; and
  • people and businesses who receive your Personal Information from those who originally received it from you.


  1. Cookies


9.1       What is a Cookie? A cookie is a small data file (“Cookie”) that our websites (“Websites”) store on the browser of your device, such as your computer or smartphone.  Your browser, such as Chrome, Firefox, Edge or Safari, stores Cookies in the memory of your device.  Our webservers or the webservers of our Associates may receive and use these Cookies when you return to our Website.  As explained below, we have classified Cookies as Functional Cookies and Other Cookies.  You can learn more information about Cookies at  


9.2       Functional Cookies. We use certain types of Cookies to help our Website work properly, securely and efficiently (“Functional Cookies”).  Generally, Functional Cookies enable our Website to:

  • save pieces of information you have entered in the past, such as items you have added to a shopping cart, as well as names, addresses, usernames, passwords and other text you have entered in forms on our Website;
  • verify whether you are logged-in to an account on our Website for authentication and security purposes; and
  • enhance the security, speed or performance of our Website.


9.3       Other Cookies. We use other types of Cookies to study how you interact with our Website and spend time viewing particular content on our Website (“Other Cookies”).  For example, we may use Other Cookies to record your browsing history, such as the particular buttons you have clicked and the particular webpages you have visited.  This helps us personalize your experience, improve our Website, enhance our products and services, and identify new products or services that may be in demand. 


9.4       Disabling and Deleting Cookies


There are several ways for you to stop or limit our use of Cookies. If displayed in this Section 9.4 below or on our Website, you may use the displayed cookie settings link or button to disable the Cookies.  Also, you may use your browser’s settings to disable, limit or delete Cookies.  Please keep in mind, however, that our Website may no longer work properly if you disable, limit or delete Cookies. 


[[Cookie Settings Button]]


  1. Privacy Policies of Third Parties


Our Marketing Channels may provide links to or the ability for you to connect with resources owned or controlled by third parties, such as third party websites, services, social networks and mobile applications.  Some of these resources may be integrated into our products, services or Marketing Channels.  Clicking on these resources or enabling these connections may enable the applicable third party to collect or share your Personal Information.  These third party resources are beyond our control.  We encourage you to check the privacy policies of these third party resources before providing your Personal Information to them.  


  1. How to Control Your Preferences


11.1     Opt-Out Settings.  We may enable you to opt-out of, decline or disable certain features that involve the use of your Personal Information.  For example, we may enable you to select a setting to opt out of marketing emails and messages by modifying your user profile or using our unsubscribe link. 


11.2     Cookie Settings.  You may disable Cookies as described in Section 9.  However, your election to disable Cookies may degrade the functionality of our products, services and Marketing Channels. 


11.3     Blocking of Advertisements.  Your browser may enable you to block advertisements.  However, doing so may degrade the functionality of our products, services and Marketing Channels.    


  1. California Residents


12.1     If you are a California resident, you can learn more about your consumer privacy rights by reviewing our California Privacy Notice


12.2     Under California Civil Code Section 1798.83 (also known as Information-Sharing Disclosure, Shine the Light), if you are a California resident and your business relationship with us is primarily for personal, family, or household purposes, you may request certain data regarding our disclosure, if any, of Personal Information to third parties for the third-parties’ direct marketing purposes.  To make such a request, use our contact page, and state “Legal Matter” in the subject line.  You may make such a request up to once per calendar year. In accordance with California Civil Code Section 1798.83, we will provide to you, by e-mail, a list of the categories of Personal Information disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, along with the third parties’ names and addresses and any other information required by California Civil Code Section 1798.83. 


  1. European Union Residents


13.1     Legal Bases for Processing Personal Information.  If you are a resident or citizen of a member-country of the European Union, the General Data Protection Regulation ((EU) 2016/679)) (“GDPR”) may provide you with certain rights beyond the rights stated in this Policy.  For information about the GDPR, you may visit  In accordance with the GDPR, we may process your Personal Information without your consent under several cases, including cases in which:

(a)        it is necessary for us to process such Personal Information for purposes of: (i) performing contracts between you and us, including contracts involving our sale of products or services to you; (ii) protecting your vital interests; or (iii) establishing, exercising or defending legal claims;

(b)       it is necessary for reasons of substantial public interest;

(c)        it is necessary for reasons of public interest in the area of public health;

(d)       it is necessary for archiving purposes in the public interest or for scientific or historical research purposes or statistical purposes;

(e)        you have publicly disclosed such Personal Information that we process; and

(f)        we process such Personal Information for purposes of our legitimate interests. 


13.2     Consent.  If we desire to process any of such Personal Information for cases that require your prior consent pursuant to the GDPR, we will not do so without obtaining your prior consent in accordance with the GDPR. 


13.3     Transfers of Personal Information.  To the extent we transfer any Personal Information from any member-country of the European Union to any other country, we will satisfy the conditions required for such transfer under the GDPR and other applicable laws.  For example, depending on the circumstance, we may implement any of the following measures to satisfy such conditions: (a) appropriate safeguards to protect such Personal Information, including binding corporate rules, standard data protection clauses, an approved code of conduct, an approved certification mechanism, or any other measure set forth in the GDPR, provided that, in each such case, we will implement the applicable measure in accordance with the requirements of the GDPR; or (b) a procedure or measure to confirm that: (i) such transfer is necessary or that you have explicitly consented to such transfer; (ii) such the transfer is not repetitive, concerns only a limited number of Data Subjects, and is necessary for the purposes of compelling legitimate interests pursued by us; and (iii) we have satisfied the additional requirements set forth in the GDPR.  


  1. How to Request Opt-Outs, Corrections, Deletions and Copies


14.1     You may have the ability to update your account profile and related Personal Information by logging in to your user account and following the prompts to update your profile.  


14.2     Also, you may provide us with a request to: (a) obtain a copy of your Personal Information in our possession; (b) correct or delete any such Personal Information; or (c) change how we collect or use your Personal Information.  In your request, please make clear the specific pieces of Personal Information you would like to have changed or deleted from our databases.  To submit a request under this Section, state “Legal Matter” in the subject line of your request, and sent your request through our contact page or by writing or emailing us at the following address: 


The Outdoor Group Sales and Distribution

Legal Office

1325 John Street, West Henrietta

New York 14586 Suite 123

Email Address:


14.3     For security purposes, we may require identity verification before processing your request. 


14.4     We will respond to your request within a reasonable timeframe and in accordance within the requirements, frequency and timing specified by the applicable laws.  We may decline part or all of your request as permitted by the applicable laws.  For example, we may decline to delete your Personal Information if the applicable laws permit us to retain it for Necessary Purposes or other business purposes.  In such cases, we will let you know the reason for the decline. 


  1. Cross Border Transfers/Storage


We might offer our products, services or Marketing Channels on a worldwide basis and might rely upon the services or facilities of our Associates located in the United States and other countries throughout the world.  In accordance with applicable laws, we may: (a) transfer your Personal Information from the United States to countries outside of the United States, where it may be stored and processed for the uses described in this Policy; and (b) transfer your Personal Information from a country outside of the United States to another country, where it may be stored and processed for the uses described in this Policy.


  1. How Long We May Keep Your Personal Information


16.1     We may retain your Personal Information until we no longer have Necessary Purposes or other business purposes to keep your Personal Information (“Retention Period”). 


16.2     At the end of the Retention Period or when you delete your user account, whichever comes first, we may permanently destroy, erase, delete, encrypt or disable access to your Personal Information in a manner designed to ensure that it cannot be reconstructed or read.  You will not be able to recover such Personal Information later. 


  1. Security of Your Personal Information


The security of your Personal Information is very important to us.  Directly or through our Associates, we use physical, technical, and administrative safeguards designed to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.  However, we cannot warrant the security of any Personal Information that you send us.  There is no guarantee that your Personal Information will not be unlawfully accessed or destroyed by a hacking incident, cyberattack or other breach of our physical, technical or administrative safeguards. 


  1. Policy Updates


We may update this Policy from time to time.  The date provided at the beginning of this Policy is the latest revision date of this Policy.  To request a prior version of this Policy, please contact us.   


End of Privacy Policy


© 2022 The Outdoor Group Sales and Distribution

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